What is it?
The design of this dress was created by fashion designer Becca McCharen in collaboration with her sportswear label Chromatophore. By combining the technology of Intel and the designs of McCharen,  the Adrenaline Dress was born. This dress reacts to the stress signals of the carrier. It grows or shrinks on the basis of your emotions. This dress is made of  a memory alloy so it can restore itself to its original shape after stretching or shrinking.

 

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Why is it cool?
At high levels of adrenaline the dress will expand in an intimidating size, comparable with natural strategies many animals have to scare other animals. The dress has an Intel Curie module. The sensors in the Curie-module detects, based on the emotions of the carrier, body temperature, breathing and transpiration. This dress fits by the trend ‘theme high-tech fashion’ and ‘transparency’. With these upcoming technology in clothes, people will always have the choice to use this technology or not to express themselves. Nowadays you see a lot of innovative technologies that are developing.

Conclusion
I think it’s an interesting idea to see the grow and shrinking proces of the dress. It is very ‘transparent’ to show the outside world how you feel. So when you see someone who wears this dress you know its save to talk with them when the dress has shrunk 😉 A similar object are the clothes/jackets dat react on hot or cold weather circumstances. This dress is a further innovated result.

Source
http://www.trendhunter.com/trends/smart-clothing
http://www.digitaltrends.com/cool-tech/intel-adrenaline-dress-morphs-based-on-stress/