Introduction
BLK water is the first consuming water that is coloured black by its healty minerals.  When I was in L.A. fot my English course, I bumped in to the Whole Foods Market. They are the world leader in natural and organic foods with 439 stores in North America and the United Kingdom. Thats where I found the BLK water.

Black?
Blk water is black water that contains no pigment and it’s 100% natural. BLK water also contains of very strong (Elektrolyten). This mineral water contains a very low amount of natrium per liter.  This drink has no calories, sugar or added caffeine.

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Why it is relevent
The  BLK water is free from dyes and other additives and is 100% natural. Additionally BLK contains no carbs, calories, sugars or caffeine. BLK even claims that the fulvic minerals have a beneficial effect on cognitive ability, skin, hair, connective issue and immune system. This coolhunt is then of course to do with the emergence of more and more conscious and healthier foods. BLK water creates curiosity and break the expectations of water. The bottle is also indicated what is in it and what it’s good for. This is an important part of young people because they like to know if it is relevant for them or not. (Nelis, 2012). This signal has to do with the popularity of more conscious and healthier foods. BLK water creates curiosity and break the expectations of water. The bottle also has a sticker with the benefits of the different nutrients.

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 Conclusion
Blk water is a cool alternative for other (sugar) drinks because it looks like something tasty and full of sugar but instead it is very healthy and free of calories, sugar or cafein.

Sources
Whole Food Market. (2016). Company info. Geraadpleegd op 15 februari 2016, van http://www.wholefoodsmarket.com/company-info
http://getblk.co.uk/